Forget Black - Chocolate Brown Is the Neutral Taking Over Fall

Anthropologie's End of Summer Sale Kicks Off With 50% Off Dresses

August 27, 2026 View Online  E! may get a commission on purchases. Learn more. While brown has always been fall's it color, there's something about a chocolate shade that just hits different this year. The usual neutral shades of black, navy, and cream aren't going to cut it this upcoming season. Many top brands are falling head-first into brown, and we're here for it.  Lucky for us, some of our favorite designers and brands are coming out with their autumnal brown styles early this year. In fact, many are already on sale and selling out. We'd recommend jumping on board and getting your autumnal wardrobe ready now.  While brown has always been fall's it color, there's just something about a chocolate shade that just hits different this year. The usual neutral shades of black, navy, and cream aren't going to cut it this upcoming season. Many top brands are falling head-first into brown, and we're here for it.  Lucky for us, some of our favorite designers and brands are coming out with their autumnal brown styles early this year. In fact, many are already on sale and selling out. We'd recommend jumping on board and getting your autumnal wardrobe ready now.  READ MORE   From knee-high boots and cashmere sweaters to trendy sneakers, these chocolate brown finds pair perfectly with flare jeans or a polished skirt for an instantly put-together look. SHOP NOW From chocolate-shaded accessories and clothing to rich brown home decor, there's endless ways to sport this season's top color.   From chocolate-shaded accessories and clothing to rich brown home decor, there's endless ways to sport this season's top color.   Amszke Shoulder Bag This shoulder bag fits every outfit with its saddle shape, structured silhouette, and gold hardware. This shoulder bag fits every outfit with its saddle shape, structured silhouette, and gold hardware. SHOP NOW Blondo Serra Waterproof Bootie Sleek, minimalist and waterproof! These booties have a low demi block heel that keeps them comfortable for daily wear. Sleek, minimalist and waterproof! These booties have a low demi block heel that keeps them comfortable for daily wear. SHOP NOW Stuart Weitzman Prima Bow Ballet Style Mary Janes These chocolate suede ballet flats are accented by a delicate bow and Mary Jane strap outside, with a lightly padded footbed for comfort. These chocolate suede ballet flats are accented by a delicate bow and Mary Jane strap outside, with a lightly padded footbed for comfort. SHOP NOW Rumored Cabin Cardigan Dark, warm and cozy, this beautifully knit wool and alpaca blend cardigan has chunky buttons and is so versatile. Dark, warm and cozy, this beautifully knit wool and alpaca blend cardigan has chunky buttons and is so versatile. SHOP NOW  Lola Blankets Original Driftwood This celebrity-loved blanket brand never disappoints. Treat yourself to a true luxury blanket experience with Lola Blanket's OG in this gorgeously chic brown shade. This celebrity-loved blanket brand never disappoints. Treat yourself to a true luxury blanket experience with Lola Blanket's OG in this gorgeously chic brown shade. SHOP NOW  Anthropologie's End of Summer Sale Kicks Off With 50% Off Dresses Anthropologie's End of Summer Sale Kicks Off With 50% Off Dresses SHOP NOW We Smelled Old Navy's New $15 Body Mists (They're Shockingly Complex) We Smelled Old Navy's New $15 Body Mists (They're Shockingly Complex) SHOP NOW Emma Chamberlain Brings Playful Twist to J.Crew's Tiny Rollneck Launch Emma Chamberlain Brings Playful Twist to J.Crew's Tiny Rollneck Launch SHOP NOW  Going Away for Labor Day? These Comfortable Shoes Are Worth Packing READ → We Found Lightweight Fall Jackets in Lululemon's We Made Too Much Section READ → Move Over Vanilla, This New Perfume Note Is What We'll Be Wearing This Fall READ → Download the E! News App Real-Time Deal Alerts & Trending Finds You are receiving this newsletter because you signed up for E! Insider Shop. If you no longer want to receive this newsletter, click here to unsubscribe.    Manage Subscriptions | Contact| Privacy Policy   E! Entertainment Television, LLC.  10 Universal City Plaza Universal City, CA 91608